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Study Results: How the Web Uses Anchor Text in Links

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Links have been around on the Internet since the beginning and have been used as a marketing tool for just about as long. In time, links have been used and abused and gotten a bad rap, but a new study shows how anchor text links are used on the web and how to make the most out of giving and getting links. See [URL="http://searchenginewatch.com/article/2163780/How-the-Web-Uses-Anchor-Text-in-Links-Study?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=How%20the%20Web%20Uses%20Anchor%20Text%20in%20Links%20%5BStudy%5D&utm_campaign=03%2F27%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email"]Search Engine Watch[/URL] for the full details of the study. And here is a list of best practices to use as guidelines for linking:

[COLOR=#444444]Here are some best practices to keep in mind when working with inbound links:[/COLOR]
[LIST=|INDENT=1][*][B]First Find Out Where Your Inbound Links are Coming From:[/B] Today, technology solutions, from full featured SEO platforms to free link analysis software can tell you how where your inbound links are coming from. You can then go after low hanging fruit of instances where linkers may be willing to tweak non-descriptive anchor text to better reflect the page they are ranking to thus helping you to rank for relevant terms.[*][B]First Impressions Matter: [/B]The first instance of linking to the same page is often the text used in determining search ranking factors. This factor often occurs in internal linking situations when linking to pages within your own domain, e.g. having a sidebar link to your homepage, and another link to the homepage in the body of your text so keep that in mind as you are developing a linking strategy for your keywords.[*][B]An Image is Worth (Almost) 1,000 Words:[/B] The search engines use the ALT tag of an image link to determine relevancy for ranking images. Donít forget to optimize your images as they are another opportunity to show up in search for your keywords. [URL="http://www.conductor.com/blog/2011/10/the-changing-face-of-the-serps-8-out-of-10-high-volume-keywords-now-have-universal-results/"]Research[/URL] has shown that universal search results (including images) have become increasingly prevalent: one study showed 8 out of 10 high volume searches now have universal results of some kind.[/LIST]

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