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How Semantic Search Will Affect Ad Targeting

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Semantic search will soon be coming to both Google and Bing and this new version of semantic technology searches will have more thought process built into them for a more human like result. This new semantic search will not only change the search results, they will also impact paid ad targeting, according to an article on MediaPost's Search Blog. "As more pages of content get created daily, it's like the expanding universe," Jeavons said. "The keyword search model becomes more difficult, especially when trying to serve up accurate results on queries. With semantic search you're not striking the query off one keyword, you're striking it off multiple -- to the tune of millions in some cases, which means you can render a better match to a query with semantic search."

Read more: [URL]http://www.mediapost.com/publications/article/170409/how-semantic-search-impacts-ad-targeting.html?edition=44738#ixzz1qTbDUh84[/URL]

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