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Facebook's New Timeline Provides 46% Lift in Engagement

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Brands and companies that have not yet switched to the new Timeline now have good reason to make the switch and devote a bit of time, effort and resources to tweaking the new Facebook Timeline fan page for brands and companies. A recent study shows a 46% lift in engagement on a small sample of brand pages that have made the switch and optimized their Facebook brand page timeline. As reported by Mashable, "The researcher, [URL="http://simplymeasured.com/blog/2012/03/the-impact-of-facebook-timeline-for-brands-study/"]Simply Measured[/URL], drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively."

(The full list of brands appears [URL="http://mashable.com/2012/03/27/facebook-timeline-brands-engagement/"]here[/URL].)

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