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Why People "Un-Like" Brands on Social Media

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A recent study titled [URL="http://dessertcontent.com/2011/03/consumers-becoming-more-selective-on-their-social-media-likes-follows/"]The Social Break-Up[/URL], polled 1,500 consumers and identifies how people are changing their online behaviors. The study details top motivations for unfanning, unfollowing and unsubscribing from marketing campaigns on Facebook, Twitter and email and can be downloaded at [url]www.exacttarget.com/sff[/url].

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The study showed that more than[URL="http://dessertcontent.com/2011/03/consumers-becoming-more-selective-on-their-social-media-likes-follows/"] 90% of consumers have stopped following or unliked at least one brand[/URL] on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages.
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