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Do You Consider Privacy Settings When Purchasing?

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A recent study shows that privacy concerns are growing and are factored in when making purchasing decisions for smart phones, mobile devices and which companies to do business with. Company privacy policies and mobile device privacy and safety features are weighing in more heavily on consumers' purchase decisions. This is all according to a recent study by Edelman, titled "Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012.”

Overall the study found that 70% of people say they are more concerned about privacy than they were five years ago, while 68% feel they have lost control over how their information is shared and used by businesses. While social media companies like Facebook are just one factor contributing to this trend, it seems undeniable that they are also one of the most prominent.


These concerns have real impacts on purchase decisions, Edelman noted, to the extent that consumers are now “weighing considerations about security and privacy as heavily as those relating to a product's design, style, and physical dimensions.”
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Read more: [URL]http://www.mediapost.com/publications/article/169669/privacy-concerns-affect-purchase-decisions.html?edition=44313#ixzz1oYpAbsXY[/URL][/COLOR][/LEFT]

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