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Retailers Will Like Facebook's New Want Button

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The latest edition to Facebook Open Graph API is getting the attention of retailers. They can now add a "WANT" button to their website that is integrated with Facebook so that visitors to their site can click on it to let all their friends and followers know they want something from the site. This is sure to be a winner for online retailers looking to boost their social sharing efforts as well as sales.

From[URL="http://www.allfacebook.com/want-2012-03"] AllFacebook[/URL]: "After retailers add the button to product pages via a few lines of code, shoppers create want lists, and the inbound links to retailers’ product pages generated by those actions boost organic search results.Products added to want lists also post to timeline profiles, and retailers can send targeted messages to Facebook users who want their products."

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