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LinkedIn Reveals New "Follow Company" Button

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LinkedIn announced on their blog yesterday the latest addition to their technology, a "Follow Company" button. [URL="http://blog.linkedin.com/2012/02/27/linkedin-follow-button-for-companies/"]The LinkedIn Blog[/URL] also featured the following video, explaining in detail how to find and follow companies on LinkedIn. This move is the latest in a line of technology improvements like their share button, to further position them as a marketing platform, not just a place for networking or finding jobs. The new Follow Company button can be embedded on a company's website and allows users to click on it from their website. From then on, that user will receive updates from that company in the LinkedIn news stream.

[video=youtube_share;jykqF-neZ2I]http://youtu.be/jykqF-neZ2I[/video]

For more information on LinkedIn's Follow Company button see [URL="http://socialmediatoday.com/jarreau-joseph-weber/457577/linkedin-announces-follow-company-button"]SocialMediaToday[/URL] and [URL="http://mashable.com/2012/02/27/linkedin-follow-company-buttons-brands/"]Mashable[/URL].

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