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Shari McConahay

American Express Ventures Deeper into Social Media

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A couple weeks ago I reported about American Express' deals with Foursquare: http://www.internetmarketingclub.org/entry.php/5-What-do-you-think-of-American-Express-New-Social-Outlook
Since writing the article, I actually have seen several different AmEx deals at location nearby when doing my Foursquare check ins. I took advantage of the Dunkin Donuts deal, if you spend $10 in the month of July, American Express will give you a $1 statement credit.

I have been keeping a close eye on American Express and their "social currency" campaign. I really feel that they are doing a great job keeping on top of the social game and keeping current at the same time. In the latest move, they are now offering exclusive coupon-less deals on Facebook as well!

Through the "Link, Like, Love" application on the American Express Facebook page, customers can link their cards to their Facebook accounts. They will then be able to choose from a selection of deals from brands including Whole Foods, Lord & Taylor, Outback Steakhouse and Sports Authority.

Read "AmEx 'Likes' Facebook, Launches Coupon-less Deals" on MediaPost for the full story.

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