View RSS Feed

IMC News

Samsung Makes Olympics Ad Campaign Personal

Rate this Entry
In what is likely to be the first of many advertising campaigns for the Olympics to tie in online advertising and social media, Samsung has come up with an innovative campaign that is likely to get involvement and reach:

[LEFT][COLOR=#000000]Dubbed the U.S. Olympic Genome Project, the campaign, which will kick off in about a month, will enable Facebook users to create a “family tree” that shows how users are connected to athletes on the U.S. Olympic team.[/COLOR][COLOR=#000000]

Read more: [URL]http://www.mediapost.com/publications/article/168038/samsungs-social-media-campaign-personalizes-olymp.html?edition=43576#ixzz1mhgE45a9[/URL][/COLOR][/LEFT]

Submit "Samsung Makes Olympics Ad Campaign Personal" to Digg Submit "Samsung Makes Olympics Ad Campaign Personal" to del.icio.us Submit "Samsung Makes Olympics Ad Campaign Personal" to StumbleUpon Submit "Samsung Makes Olympics Ad Campaign Personal" to Google

Comments