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Google Striving To Learn Human Behavior, Not Just Keywords

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Google search has been and will always constantly be evolving. It began as returning results for a word that is searched, and is now striving to learn human behavior and adapt its algorithms to help searchers find what they are looking for, not just returning results.

Google Fellow and SVP Amit Singhal outlined for [URL="http://mashable.com/2012/02/13/google-knowledge-graph-change-search/"]Mashable[/URL] "a developing vision for search that takes it beyond mere words and into the world of entities, attributes and the relationship between those entities. In other words, Google’s future search engine will not only understand your lake question but know a lake is a body of water and tell you the depth, surface areas, temperatures and even salinities for each lake."

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