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Ask.com Finding Success Back in Q&A Roots

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Ask.com has seen an increase in search traffic over the last few months, due in part to an ad campaign, but mostly due to the fact they have gone back to the "ask a question" roots and serving up answers to questions instead of search results. According to [URL="http://www.mediapost.com/publications/article/166863/did-askcom-finally-nail-it.html?edition=42862"]MediaPost[/URL]: "[LEFT][COLOR=#000000]Ask Network accounted for 2.9% of explicit core searches in December and November 2011, according to research and data firm comScore. More than 18.2 billion explicit core searches were conducted in December, up 2% sequentially. Google Sites rose 3% to 12 billion sequentially, followed by Microsoft Sites rising by 2% to 2.7 billion and Yahoo Sites declining slightly to 2.6 billion. Ask Network rose 3% to 531 million searches in December."
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We will have to wait and see if Ask.com's renewed strategy will pay off, but [/COLOR][COLOR=#000000]analysts project that profit will rise by 900% versus last year to $1.30, but it's not clear how much ads and search contribute to the uptick.[/COLOR][COLOR=#000000]

Read more: [URL]http://www.mediapost.com/publications/article/166863/did-askcom-finally-nail-it.html?edition=42862#ixzz1lCCI9g6h[/URL][/COLOR][COLOR=#000000]


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