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Google Algorithm Change Targets Sites With Too Many Ads

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Google announced on their Inside Search Blog that they have made a new algorithm change that targets and removes sites with too many ads above the fold as they do not offer the best possible user experience for those searching for what is actually below the fold on those sites.

From [URL="http://insidesearch.blogspot.com/2012/01/page-layout-algorithm-improvement.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InsideSearch+%28Inside+Search%29&utm_content=Google+Reader"]Matt Cutts' blog post[/URL]:

"In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

As [URL="http://searchengineland.com/google-may-penalize-ad-heavy-pages-100601"]we’ve mentioned previously[/URL], we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward."

[URL="http://mashable.com/2012/01/20/google-reduces-ad-view/"]Mashable[/URL] also reported on the subject that the encourages "a healthy web ecosystem" and added that high-quality sites will also be rewarded.

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