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How to Make the Most Out Of Facebook Changes

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Even for seasoned Internet marketers it is difficult to keep on top of all the many ways Facebook is changing. So many things are different and if you use the social network for personal and business, managing all of it can become a chore and a full time job all at once. Here are some great tips on how to make the most of Facebook's changes from the [URL="http://blog.bufferapp.com/5-reasons-facebook-is-changing-completely-and-how-to-make-the-most-of-it"]Buffer Blog[/URL]:

1.) Posts from subscriptions clearly favored over Fan Pages

A great example here is Pete Cashmore versus the Mashable fan page. With 230,000 subscribers, he has ⅓ of Mashable’s 750,000 fans. Yet, each of his posts getsdouble the engagement compared to Mashable’s posts

2.) Facebook Timeline – start telling your story

Yes, it’s all about stories. Stories are what trigger engagement. Stories are what make people clicks like, comment and share. And Facebook is betting big on it.

3.) Facebook subscribe button

Have you tried placing the Facebook subscribe Button on your blog yet? You can get your own easily from [URL="http://developers.facebook.com/docs/reference/plugins/subscribe/"]here[/URL].

4.) Facebook commenting system

The Facebook commenting system has been out for about 1 year now, yet Disqus and Livefyre are the ruling commenting systems still.

5.) That little box on the top right

You now have the chance to be a suggestion for other users to subscribe to. That’s huge. It is no longer friend suggestions, which were limited to people that were connected with you.

Also see [URL="http://mashable.com/2012/01/20/facebook-metrics-marketing/"]3 Metrics That Will Change the Way You Market On Facebook[/URL]

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