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Google Penalized Google (Itself) in SERPs For Violating Its Own Rules

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An interesting story is unfolding. Danny Sullivan wrote in [URL="http://searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551"]SearchEngineLand[/URL] this morning about how Google seems to have penalized its own Chrome site ranking for a violation of Google's guidelines in relation to it's paid search campaign for Chrome.

[COLOR=#444444]Searches for “browser” no longer bring up the Google Chrome home page after Google applied a penalty against the page because of [URL="http://searchengineland.com/googles-jaw-dropping-sponsored-post-campaign-for-chrome-106348"]Google’s own sponsored post campaign[/URL].[/COLOR]
[COLOR=#444444]Google said even though it felt there were no “remaining violations” of its guidelines, the search engine’s spam fighting team was going to reduce the PageRank value of the Google Chrome home page, which in turn lead to today’s ranking decrease.[/COLOR]
[COLOR=#444444]From the statement Google sent us:[/COLOR]
[INDENT]We’ve investigated and are taking manual action to demote [URL="http://www.google.com/chrome"]www.google.com/chrome[/URL] and lower the site’s PageRank for a period of at least 60 days.We strive to enforce Google’s [URL="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769"]webmaster guidelines[/URL] consistently in order to provide better search results for users.
While Google did not authorize this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site.

Matt Cutts, the head of Google's webspam team commented on the situation on his G+ page:
[URL]https://plus.google.com/109412257237874861202/posts[/URL][/INDENT]

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