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Facebook to Begin Mobile Ad Rollout

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Facebook has about 350 million users accessing the social media giant via mobile technology and it expects the next billion users to come from mobile devices, such as smart phones and tablets rather than desk tops. Facebook has now announced they are rolling out an ad service for mobile, but they are largely playing catch up in the market that they now have so many users in. According to [URL="http://adage.com/article/digital/facebook-plans-foray-mobile-ads/231553/"]Adage[/URL]:

"Facebook plans its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, according to two people with knowledge of the matter.

An idea being considered is putting Facebook's Sponsored Stories ads, which feature friends' interactions with brands, within the mobile News Feed, said the sources, who declined to be identified because the plans aren't public. The News Feed lets users view status updates, photos and other content."

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