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What Twitter's New Design Means for Brands

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There has been much talk about brand pages in social media and on the social platforms as of late and now with Twitter's new platform design, they have rolled out brand pages just to 21 brands for right now. However, it is a good start and a much needed change for Twitter.

Here are the key features on Twitter's brand pages from [URL="http://socialmediatoday.com/node/402830"]Social Media Today[/URL]:

Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.
[LIST=1][*]With the expanded and fully customizable header image area advertisers and brand managers can now use the new Twitter branded page to display their logo and tagline more prominently than under the current/standard format, where branded elements of the page design are often times partially covered by the time line of tweets.[*]The "featured Tweet" is a fantastic way for advertisers and brand managers to highlight specific campaigns, promotions or offers over a much longer period of time. Previously the shelf life of a Tweet was short but now an advertiser can literally expand a given Tweet's shelf life which then expands the shelf life of a given message they want to convey. The "featured Tweet" also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action... and all of which can help a brand better highlight and illustrate a given offer or promotion.[*]Being to able to separate the @replies from the @mentions is great news for marketers or agencies who manage Twitter accounts for it will help them streamline their responses and communication by clearly separating them out from all the other Twitter noise, if you will.[/LIST]For more on the overall changes on Twitter and what it means for brands and brand pages, see [URL="http://searchenginewatch.com/article/2132864/How-Brands-Can-Fly-High-on-the-New-Twitter"]SearchEngineWatch[/URL].

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