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Pandora Social Network. Bad timing or something different?

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Pandora is launching a new service that is its own social network. It is a fee based service Pandora One for $3 per month and will allow users to listen and play with several new features including sharing, faster load times, and more emphasis on profile and music feeds. For more on this, see the [URL="http://www.wired.com/epicenter/2011/07/pandora-becomes-a-social-network/"]Wired.com article about Pandora's new social network[/URL].

With the recent launch and big buzz of Google + do you think this is bad timing or is it something different that users will make time for?

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