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Facebook's FTC Settlement and The Future of Social Networks

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In reading through the Mashable article on this topic, Mark Zuckerberg's blog post response to the settlement and other articles, one thing is clear, Facebook and all other social networks are adhering to the privacy issues and making a serious effort to leave users in control of their own privacy online. This is a good thing and the Internet and social networks are better off for it.

A quote from [URL="http://mashable.com/2011/11/29/facebook-ftc-settlement-2/"]Mashable[/URL]: "The message from the FTC to social media is now clear: if you put the desires of advertisers before the privacy of users, you will be stopped. Just because you’re sitting on a ton of personal information that would make marketers drool, it doesn’t mean you can monetize it in any way you like."

Facebook CEO Mark Zuckerberg addressed the settlement in a [URL="http://blog.facebook.com/blog.php?post=10150378701937131"]blog post[/URL], saying Facebook had proactively addressed the FTC’s complaints but that the company had “made a bunch of mistakes.”

Facebook has since corrected those mistakes and lets its users take control of what they share and with whom. On the new timeline, users are even able to retroactively change who can see posts that were done in the past so that going forward only certain users you want to see posts can see them.

Other social networks, such as Google Plus and LinkedIn are definitely taking notice and making those privacy adjustments.

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