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Macy's Thanksgiving Day Parade Gets a Mobile Upgrade

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Macy's is keeping their annual Thanksgiving Day Parade up on all the latest technology and social channels too. This will be the 85th Macy's Thanksgiving Day Parade and Macy's is launching a mobile app for parade goes and fans to use. The app is available now and features a route map, NYC tips, a wifi hotspot finder and a way to track specific participants in the parade. See [URL="http://mashable.com/2011/11/18/macys-thanksgiving-day-parade/"]Mashable's video[/URL] for more details and check out the [URL="http://social.macys.com/parade2011/#/home"]official parade web site[/URL] too for lots of fun interactive games, videos and information about the annual Thanksgiving event.

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