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Smartphone & Tablet Usage Increasing While Watching TV

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[COLOR=#000000]What [else] are you doing while watching TV? According to this study from[URL="http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/"] Nielsen[/URL], featured on [URL="http://mashable.com/2011/10/13/tv-tablet-smartphone-study-nielsen/"]Mashable[/URL], most people don't just sit and watch TV, they are quite busy! No more "couch potatoes"! More like "couch surfers" based on this study showing smartphone, tablet and other mobile activity that is NOT happening while people are mobile, but at home on the couch watching TV.[/COLOR]
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[COLOR=#000000][I]"[COLOR=#474747]So you watch TV without another screen to hand? You may soon be in the minority. TV viewing is increasingly becoming a multi-screen experience.[/COLOR][/I][/COLOR]
[COLOR=#474747][I]This is especially true for owners of tablets and smartphones in the U.S., 40% of whom use their devices while watching TV on a daily basis, according to data from [URL="http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/"]Nielsen[/URL]. In fact, only 12% of tablet owners and 13% of smartphone owners say they have never used those devices while watching TV.[/I]
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[COLOR=#474747][I]What are we doing on those devices? More than half of smartphone or tablet owners are checking email during programs and commercial breaks, while around 45% are surfing the web for unrelated information. Some 42% are visiting social networking sites — a trend that is greater among women — and nearly a third are checking sports scores or looking up information related to the TV program they’re watching.[/I]
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[COLOR=#474747][I]Fewer than 20% of them are looking up information related to ads they’ve seen on TV. Still, that’s a pretty significant amount."

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[SIZE=2]Another study was just released today showing: [URL="http://mashable.com/2011/11/10/smartphone-multi-tasking/"]80% of Smartphone Users Multitask While Watching TV[/URL][/SIZE][/SIZE]
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