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Yahoo, AOL, & Microsoft Sharing Ad Inventory

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The industry is watching this new partnership closely and waiting to see if the latest agreement is another step close to a merger of the 3 online companies who have been losing the battle for online supremacy to Google and Facebook.

Do you remember when shows and news sources would always say "AOL Keyword: ..." to represent how to search for something online? Now all the shows have hashtags instead. What is next?

From [URL="http://www.mediapost.com/publications/article/162039/yahoo-microsoft-aol-share-display-inventory.html?edition=40075"]Media Post News[/URL]:

[COLOR=#000000][I]"Still no merger news, but Yahoo, Microsoft, and AOL have agreed to share unsold “premium” display inventory among their respective ad networks.[/I][/COLOR]
[COLOR=#000000][I]The partnership, announced Tuesday, appeals directly to Madison Avenue’s desire for scalable reach -- something that has been increasingly hard to come by via TV, but not yet achievable online.[/I][/COLOR]
[COLOR=#000000][I]“This agreement should begin to change the industry’s perception of premium” inventory, Ross Levinsohn, Yahoo EVP of the Americas, said on a conference call late Tuesday."[/I][/COLOR]

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