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Fresh Content Winners with Google's Latest Algorithm Update

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[COLOR=#444444]Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are among the winners from Google’s recent algorithm update that aimed to reward fresh and more recent content.[/COLOR]
[COLOR=#444444]The findings [URL="http://blog.searchmetrics.com/us/2011/11/06/google-freshness-update-many-winners-few-losers/"]come from SearchMetrics[/URL], the same company that has fairly accurately estimated [URL="http://searchengineland.com/google-panda-losers-today-show-winners-youtube-95257"]Panda-related winners and losers[/URL] several times this year.

Search Engine Land reports and also see their article for a list of [URL="http://searchengineland.com/google-freshness-algorithm-winners-losers-100277?utm_source=pluspost&utm_medium=plus&utm_campaign=stream"]Google's fresh algorithm winners[/URL].[/COLOR]

[SIZE=3][URL="http://searchenginewatch.com/article/2123497/4-Types-of-Timely-Content-for-Googles-Fresh-Update"]Search Engine Watch[/URL] highlights 4 types of content that are perfect for gaining leverage with Google's new fresh algorithm:[/SIZE]

[B]1. Press Releases[/B] [COLOR=#444444]Not only are press releases timely, but they can be optimized around your most important keywords. Press releases should also be posted on your own site in addition to sending them to third party distribution for maximum SEO value.[/COLOR]
[B]2. Marketing Automation Content[/B] [COLOR=#444444]A lot of marketing automation content lives behind an authentication wall. By creating landing pages that preview this content, using snippets and other descriptions, you will be able to leverage marketing assets for SEO as well.[/COLOR]
[B]3. Social Media[/B] [COLOR=#444444]Social media content, especially blog articles, can be a very powerful content production platform. Bloggers tend to write about topics that are often time sensitive and therefore, are more likely to target search results that would be affected by Google's algorithm update.[/COLOR]
[COLOR=#444444]Many of the assets that are created for social media distribution (e.g., articles, infographics, video) should also live on the company's website in order to provide optimal SEO value as well.[/COLOR]
[B]4. User-Generated Content[/B] ][COLOR=#444444]User-generated content (UGC) is sometimes harder to focus around keywords (since you don't control it) but it can be used to augment existing content and to help differentiate syndicated content. This is especially true for product descriptions where multiple sites may use the same text and run the risk of duplicate content issues.[/COLOR]

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