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Jay Berkowitz

SEO is simple at its core. Just follow the A, B, C's

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Search Engine Optimization - SEO is simple at its core. Just follow the A, B, C's.

A = Architecture B = Backlinks and C = Content

The A in SEO is Architecture, the architectural structure of you website. SEO requires that the search engine spiders can easily read the words on your site. Complex code makes it difficult for these automated spiders to get into the site, to read the words and to follow links from page to page. Sites built in flash often put up a roadblock for the spiders. Adding a basic 'site map' gives the spiders a guide to link to all the pages on the site, put a basic 'site map' link on each page of your site and useGoogle's Webmaster Tools to create and HTML Site Map. Another good tactic is to create 'seo hubs' in the site. For example, if you wanted to rank higher for an important phrase like 'internet networking club' you would create a page called http://www.InternetmarketingClub.org...networkingclub and optimize the page by including 'internet marketing club' in the meta tags title and description, H1 Header tag and 3-4 times on the page itself, name an image 'internet marketing club' and use this phrase as the image alt tag. Then link to the page from several other pages and the home page with a blue activated link internet marketing club.

B = Backlinks. When another site links to your site Google and the other search engines consider this link as a 'vote' for your site. The more important and relevant links, the more important your site and the more likely your site will come up in searches. How do you get these all important backlinks? The best backlinks occur naturally, when you have great articles and tools on your site bloggers and other websites will link to the great stuff on your site. Directory listings, press releases and article publishing will also create links to your site.

The C in SEO is Content. Write an article or blog post every day (or week) and add these as a new page on your webite. Changing the copy on the home page on a regular basis will help with SEO. Add in a web press release once a month and you will be telling Google and the other engines that your site is current, up-to-date, in short a great resource to put in the search results!

Practice your A, B, C's for great SEO Results!

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