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Tweets From Users With Higher Klout Scores Last Longer According to Study

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[COLOR=#474747]How long does a tweet last before it loses steam and falls by the wayside? If you have a high [URL="http://mashable.com/follow/topics/klout"]Klout [/URL]score, it may last up to 67 times longer than other users.[/COLOR]
[COLOR=#474747]The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.[/COLOR]
[COLOR=#474747]The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes.

For more on this see [URL="http://mashable.com/2011/11/04/klout-twitter-half-life-study/"]Mashable[/URL].[/COLOR]

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