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3 Shopping Cart Promos for the Holidays

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Figuring out online buyer behavior is always a complicated task. Most e-commerce optimization experts agree, that the best thing is to test out different promotions, offers and specials to see which ones work for your own customer base. Here are 3 tactics to test this holiday season from [URL="http://www.clickz.com/clickz/column/2121422/shopping-cart-promotional-tactics-holiday-season"]ClickZ[/URL]:

What we already know is that the value of the shopping cart has a disproportionate impact on whether an e-commerce purchaser will buy or abandon. What we have discovered is that it's not a linear relationship and too simplistic to assume this as a general rule. This leads us to conclude that there are three promotional tactics that merchants should test this holiday season to improve conversions:[LIST=1][*]Offer discounted shipping for low cost shopping carts.[*]Set a $99 minimum order for free shipping.[*]Consider specific promotions for individual products with varying abandonment rates.[/LIST]

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