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Adwords Introduces Bid Per Call, Now A Ranking Factor for Paid Ads

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This summer Google AdWords Call Metrics introduced $1 flat rate click-to-call charge on call tracking enabled ads delivered to smartphones. Now [URL="http://adwords.blogspot.com/2011/10/introducing-bid-per-call-in-adwords.html"]advertisers can bid for calls[/URL] made via any Google ad. The significant change is that, now, what you bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online actions, such as clicks (or click to calls in the particular case of smartphones).

For more on how this new feature will affect your Adwords campaigns see [URL="http://searchenginewatch.com/article/2120364/Phone-Through-Rate-is-new-AdWords-Ranking-Factor"]Mediapost[/URL].

From [URL="http://adwords.blogspot.com/2011/10/introducing-bid-per-call-in-adwords.html"]The Google Adwords Blog[/URL]:

Over the next few weeks in the US and UK, we'll be rolling out the ability for advertisers to bid for phone calls -- in addition to bidding for clicks -- when they show Google search ads on computers and tablets.

In the AdWords Help Center, you can find details on [URL="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1620821"]how bid-per-call works with Ad Rank and the AdWords auction[/URL], and[URL="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1059396"]general FAQs about call extensions[/URL]. For the latest updates on [URL="http://www.google.com/ads/innovations/bidpercall.html"]bid-per-call[/URL] and other useful features, please visit [URL="http://www.google.com/ads/innovations"]Google Ad Innovations[/URL].

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