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Will Groupon Survive or Need to Change Its Business Model?

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Groupon is getting ready for its IPO and enjoying company branding that has pretty much become a household name over the last year. Is Groupon's business model set to last vs. traditional advertising? Is it a novelty service that will grow old or become unhip?

In a very interesting article in [URL="http://mashable.com/2011/10/26/groupon-success-doubt/"]Mashable[/URL], Josh Catone compares a hypothetical advertising situation of a restaurant that Groupon claims to have had success with their group coupon service vs. traditional advertising and the comparison is very interesting.

He also links to other articles and studies about group couponing.

What do you think? Lasting business or fad?

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