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Google +1 Helping Websites, Consumers & Google

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As Kevin Lee writes in his [URL="http://www.clickz.com/clickz/column/2117051/google"]ClickZ article[/URL] about Google + and +1, the Google +1 buttons have not reached the "average user" yet, but will soon be making an impact on the average Google user's search stream.

Websites are putting the +1 button on their sites in an attempt to "stand out" and get the benefit of increased ranking status in Google.

Google is benefitting from this since so many websites are putting the +1 button in front of searchers and encouraging "plussing one" behaviors.

Consumers eventually will see a benefit when they can have Google search return results include suggestions from friends in their social circle.

Do you need to modify your +1 and "Like" button strategies?

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