View RSS Feed

IMC News

5 Ways to End Banner Blindness

Rate this Entry
[COLOR=#000000][COLOR=#000000]A recent Adweek Media study found that [/COLOR][URL="http://www.bizreport.com/2010/12/ad-blindness-remains-challenge-for-marketers.html"][COLOR=#0000FF][U]as many as 43% of consumers ignore online display ads[/U][/COLOR][/URL][COLOR=#000000]. However, since display ads are the second-largest online marketing channel, according to the IAB, marketers need to make fighting “banner blindness” one of their top priorities in order to make those budget dollars pay off.[/COLOR]

[COLOR=#000000]For your next banner campaign, keep these five tips from [URL="http://www.mediapost.com/publications/article/161041/5-ways-to-end-banner-blindness.html?edition=39514"]MediaPost[/URL] in mind to combat banner blindness:[/COLOR]

1.[/COLOR][COLOR=#000000][B]Timing and Placement Are Key[/B][/COLOR][COLOR=#000000]
[/COLOR]
[COLOR=#000000]2. [/COLOR][COLOR=#000000][B]Surprise the Consumer[/B][/COLOR]

[COLOR=#000000][B]3. Take Advantage of Remarketing[/B][/COLOR]

[COLOR=#000000][B][B]4.[/B] Give People What They Want: Promotions! [/B][/COLOR]

[COLOR=#000000]5. [/COLOR][COLOR=#000000][B]Use Creative Artwork:[/B][/COLOR]

Submit "5 Ways to End Banner Blindness" to Digg Submit "5 Ways to End Banner Blindness" to del.icio.us Submit "5 Ways to End Banner Blindness" to StumbleUpon Submit "5 Ways to End Banner Blindness" to Google

Comments