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10 Reasons Your Website May Not Be Converting

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[LIST][*][B]Pricing:[/B] Pricing was the leading issue for consumers in their online purchase decisions.[*][B]Product descriptions:[/B] More than 12% of feedback was related to the lack of clear and complete product descriptions.[*][B]Stock information:[/B] It is important that availability of products be communicated to website visitors early on in the purchasing process.[*][B]Site functionality:[/B] Users are frustrated when they enter a site with expectations of how it should function and are utterly disappointed.[*][B]Shipping information:[/B] Shipping prices and times should be readily available.[*][B]Images:[/B] High quality photography from multiple angles and with zoom capabilities is important for converting shoppers into buyers.[*][B]Discounts:[/B] Commenters point to not being able to find where to enter discount codes as a big problem when shopping online.[*][B]Navigation:[/B] Broken links within the shopping cart, lack of category pages in the main navigation and broken browser functionalities (such as the back button) were key issues cited by consumers.[*][B]Video:[/B] Product videos can add flare to a product page, and apparently consumers expect them, as the lack of videos was expressed as a major problem area on retail websites.[*][B]Website speed: [/B]Slow loading times are of huge concern to retailers, as consumers simply hate waiting around for a website to [I]finally[/I] show up. Retailers should benchmark their load times against those of their competitors and act accordingly.[/LIST]For tips for improvement see the article from [URL="http://mashable.com/2011/10/02/website-sales-conversions/"]Mashable[/URL].

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