View RSS Feed

IMC News

Lessons Learned from Successful Companies on LinkedIn

Rate this Entry
[LEFT][COLOR=#5A5A5A][B]1. [URL="http://www.linkedin.com/company/ibm"]IBM[/URL][/B][/COLOR]
[COLOR=#474747]IBM has over 450,000 followers on LinkedIn, making the IT giant the most followed company on the network. [/COLOR]
[COLOR=#474747][B]Lessons:[/B] Showcase your company using available customization options. Post available jobs in the LinkedIn company profile page, where millions of people who are thinking about a job change look every day.

[LEFT][COLOR=#5A5A5A][B]2. [URL="http://www.linkedin.com/company/hewlett-packard/products"]Hewlett-Packard[/URL][/B][/COLOR]
[COLOR=#474747][B]Lesson:[/B] Feature your products and services on your companyís LinkedIn page, and solicit recommendations from happy customers.

[LEFT][COLOR=#5A5A5A][B]3. [URL="http://www.linkedin.com/company/dell/products"]Dell[/URL][/B][/COLOR]
[COLOR=#474747][B]Lesson:[/B] Make it as easy as possible for people who stumble upon your companyís LinkedIn profile to quickly find, express interest in, and purchase the products and services you offer.

[LEFT][COLOR=#5A5A5A][B]4. [URL="http://www.linkedin.com/groups/Encore-Careers-1360637"]Civic Ventures[/URL][/B][/COLOR]
[COLOR=#474747][B]Lesson:[/B] Use LinkedIn groups to create a community for your customers and prospects to congregate. If your ideal prospects fall into the same target audience, theyíll have a lot to talk about. And with your organization leading the way, some of them will turn to you with their business.

[LEFT][COLOR=#5A5A5A][B]5. [URL="http://www.linkedin.com/profile/view?id=20407159"]New Home Star[/URL][/B][/COLOR]
[COLOR=#474747][B]Lesson:[/B] LinkedIn isnít just about your brand page or groups you create, itís about your employees -- especially those in sales, marketing and management -- and their ability to use their own profiles to network, prospect, and build relationships.

[LEFT][COLOR=#5A5A5A][B]6. [URL="http://www.linkedin.com/groups?home=&gid=1868452"]The Income Tax School[/URL][/B][/COLOR]
[COLOR=#474747][B]Lesson:[/B] Use LinkedIn Groups and Answers to showcase your expertise in your niche area. You donít have to sell -- just become the go-to expert, and your customers will come to you.

[LEFT][COLOR=#5A5A5A][B]7. [URL="http://www.linkedin.com/company/voices-com"]Voices.com[/URL][/B][/COLOR]
[COLOR=#474747][B]Lesson:[/B] Marketing success on LinkedIn is the result of a team effort. Utilize company pages, groups, and individual profiles to achieve the most success.

For more details on these companies that enjoy success on LinkedIn, see [URL="http://mashable.com/2011/09/22/linkedin-brand-tips/#view_as_one_page-gallery_box2463"]Mashable's list[/URL].[/COLOR]
[/LEFT]
[/COLOR]
[/LEFT]
[/COLOR]
[/LEFT]
[/COLOR]
[/LEFT]
[/COLOR]
[/LEFT]
[/COLOR]
[/LEFT]
[/COLOR]
[/LEFT]

Submit "Lessons Learned from Successful Companies on LinkedIn" to Digg Submit "Lessons Learned from Successful Companies on LinkedIn" to del.icio.us Submit "Lessons Learned from Successful Companies on LinkedIn" to StumbleUpon Submit "Lessons Learned from Successful Companies on LinkedIn" to Google

Comments