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How Google + and Google Plus 1 Buttons Affect Businesses

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Since Google started the Plus 1 buttons in June 2011 and then Google Plus launched shortly after and the search world has been all abuzz about it ever since. The have been countless articles and much speculation about Google Plus, the +1 buttons and how the affect social media, and ultimately search. What is the bottom line? Search guru and Pubcon moderator, Joe Laratro, "wraps it all up in a tight, digestible message: Google+ and +1 are relevant to everyone because they are the foundation for the next generation of search." Don't underestimate Google + and the +1 buttons, according to Laratro "We have seen innovation over the years with Universal Search, Personalized Search, better algorithms, but no major leaps. This is it."

For more on Laratro's take on Google, see his [URL="http://www.pubcon.com/why-is-google-plus-relevant-for-all-businesses"]Pubcon article[/URL].

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