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Facebook Credits, Social Currency & How Merchants Can Utilize It

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Facebook credits are becoming more and more popular as a social currency, used online for many of Facebook's most popular social games; now merchants are starting to explore how they can use them as purchase incentives to promote products and social connectivity among clients and customers and increase social engagement with the brand.

Here are 5 Ways that Merchants Can Use Facebook Credits:

[B]1. Sell Digital, Not Physical Goods[/B]
Facebook Credits can be used to purchase virtual goods, digital goods and Facebook Deals. They still cannot be used to directly purchase physical goods or redeem anything outside of Facebook.

[B]2. Incentivize Fan Engagement[/B]
While the real value of a Facebook Credit is 10 cents, the perceived value is much more. As little as 30 Facebook Credits can give users access to movies, live concerts, dozens of games and more.

[B]3. Think Globally[/B]
Facebook Credits are an international mode of payment available in more than 47 currencies. Whenever possible, incorporate the global community in your promotional efforts.

[B]4. Deploy Digital Content[/B]
Over time, users accumulate Facebook Credits from many different brands. Think about simple ways to offer fans valuable digital content.

[B]5. Be a Sponsor[/B]
If your app is consuming Facebook Credits, seek out brands and partners that will sponsor or promote your app and offer Facebook Credits to their fan base as an incentive.

For examples of companies use of Facebook credits in campaigns, and full details on the ways merchants can use Facebook credits, see [URL="http://mashable.com/2011/08/23/facebook-credits-tips/"]Mashable's article[/URL].

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