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Online Trends for Back to School

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Mediapost featured an article with great insights for marketers regarding online trends for school and back to school. When most people think about "back to school" it conjures images of shopping for clothes and supplies for students starting off the school year. In truth, marketers need to pay close attention to focusing on another segment in this market: teachers and parents who home school their children looking for supplies, software, and online activities for children of all age ranges. "The Internet -- the portal to knowledge -- seems to have caught the attention of parents who choose to home school their kids, as well as school districts jumping on the trend to provide online options. But who are the teachers guiding these kids, and do marketers have an opportunity to reach out and connect with them?"

For more on targeting teachers and home schoolers online, see [URL="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157596&nid=130398"]Mediapost[/URL].

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