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The Increasing SEO Importance of Google +1s

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Google recently confirmed to [URL="http://www.wired.com/epicenter/2011/08/google-studying-re-ranking-search-results-using-1-button-data-but-its-touchy/"]Wired.com[/URL] that not only will +1s be used to influence search results, that the amount of clicks on +1s will also be used to calculate relevance and search quality. This is not new information and has been speculated since the +1 button arrived in March 2011, but Google has not confirmed that it will have an effect on the already complex and illusive algorithm settings.

Also to be noted is that as the +1 button gains importance and value for search engine rankings, so will the liklihood of it being "gamed". Black hat search engine optimizers have already been selling "+1 clicks", according to [URL="http://www.theatlantic.com/technology/archive/2011/08/google-considers-adding-1-data-to-its-search-method/244322/"]TheAtlantic.com[/URL] article.

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