Events: What's happening?

Check out the events listed below for Wednesday Webinars, Live Club Events, Internet Marketing Conferences and more.

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  • 02-01-2012 12:30 PM to 01:30 PM
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    Internet Marketing Club Events

    Wednesday Webinar 2/1 - Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosystem

    Join Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.

    Click here to register (2-1-2012 at 12:30pm EST):
    http://bit.ly/rebalanceregister

    About Rebecca Lieb:
    Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former VP of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations.

    Earlier, Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.

    Her book, The Truth About Search Engine Optimization, published by FT Press in 2009, instantly became a best-seller on Amazon.com. It remains a top-10 title in several Internet marketing categories. Her most recent book, Content Marketing published in October, 2011.

    Click here to register (2-1-2012 at 12:30pm EST):
    http://bit.ly/rebalanceregister